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CASE STUDY

MASKIN HOCKEY

Maskin Hockey is a Toronto based, performance-driven hockey development company. Offering private sessions, team development, and high-performance programs for elite athletes of all ages.

Team

Will Hoff

Eric Lamoureux

Categories

Web Design

Social Media Management

Graphic Design

Video Editing

Email Campaigns

Maskin Hockey is a Toronto based, performance-driven hockey development company. Offering private sessions, team development, and high-performance programs for elite athletes of all ages.

Team

Will Hoff

Eric Lamoureux

 

Categories

Web Design

Social Media Management

Graphic Design

Video Editing

Email Campaigns

The challenge

Steve McSwain, Owner, of Maskin Hockey never had a website but wanted to design a sport-focused website that would showcase his private sessions, team development, and high-performance programs.

Waves Digital continues to support Maskin Hockey with on-going marketing material as needed! Including social media graphics, video production and editing, email marketing, and more.

Maskin Hockey originally had a basic website which wasn’t bringing in the expected visitors and did not allow visitors to book sessions or simply get in touch with them.

Maskin Hockey partnered with Waves Digital to enhance their website design and digital experience and settled on a 5-Day Dream Website. Maskin Hockey continues to work with Waves Digital for on-going projects.

Time Management

As a part of the 5-Day Dream Website, we had 5 days to create a new design and build his dream website.

We built a strong relationship with Maskin Hockey and continue to provider them with marketing support as needed.

Market Research

Maskin Hockey had a very specific target market so we researched trends and other designs found in the hockey & sports industry keeping his key personas in mind. Our final design reflects the cutting edge athlete development services Maskin Hockey offers.

Team Management

Our team worked closely with Steve McSwain to ensure the Maskin Hockey brand was being represented exactly how he wanted.

User Testing

We tested our design with his target audience, on the usability and user experience that our layout provides.

Our Solution

Brand Stability

Botello had a previously established brand so we had to maintain the essence of what Michael had already built while creating a new website experience. We kept the branding (colours, fonts, etc) while improving the design and user experience of the website.

Web & Mobile Development

As more and more people move to online experiences, mobile traffic accounts for over 50% of all website visits. We know Maskin Hockey’s clients will be visiting via mobile one time or another, since social media is a massive source of traffic, and it was important for us to ensure the ease of booking and contacting was consistent regardless of if customers are viewing from their phones, tablets or desktops.

Our Solution

Brand Stability

Maskin Hockey had a previously established brand so we had to maintain the essence of what Steve McSwain had already built while creating a new website experience. We kept the branding (colours, fonts, etc) while improving the design and user experience of the website, making it easy for visitors to book sessions, and learn about Maskin Hockey’s high-performance camps.

Web & Mobile Development

As more and more people move to online experiences, mobile traffic accounts for over 50% of all website visits. We know Maskin Hockey’s clients will be visiting via mobile one time or another, since social media is a massive source of traffic, and it was important for us to ensure the ease of booking and contacting was consistent regardless of if customers are viewing from their phones, tablets or desktops.

The numbers

Maskin Hockey’s partnership with Waves Digital Canada has not only given them an easy user experience and website flow, but the numbers have improved as well.

DAys

pages

sessions booked & Counting!

(On-Going) happy client

Other Recent Works
Check out more case studies on some of our other clients!
Other Recent Works
Check out more case studies on some of our other clients!