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Our Blog

Welcome to our digital marketing blog! We’re so glad you’re here. Browse our posts below for 2020 digital marketing tips and tricks and give us your two cents on some topics in the comments section.

What Makes a Good Logo?

What Makes a Good Logo?

Having a good logo is imperative to effectively communicate your company’s brand, mission, and vision. It goes beyond serving an aesthetic function to represent your company and the essence of what it does. The logo is typically the first thing that a customer will...

Choosing Fonts That Pair Together

Choosing Fonts That Pair Together

One of the essential design practices involves pairing the right fonts together to enhance readability and visual impact. Whether you are a professional designer creating a website or a non-designer looking to write a resume, choosing the right fonts to match each...

High Point Contracting X Waves Digital Canada

High Point Contracting X Waves Digital Canada

We're excited to share our most recent website build for our new friends over at High Point Contracting! High Point Contracting specializes in new residential, commercial and industrial landscaping and earthworks services. They reached out to us to help us modernize...

How to Develop a Unique Brand Identity In 2020

How to Develop a Unique Brand Identity In 2020

If you’re working to build the first brand identity for a client, or you’re doing this for your own company, it is important to understand first what a brand is and what it takes to establish one. It is not as simple as giving the company a name and plastering it on...

SEO In 2020

SEO In 2020

SEO is an acronym for Search Engine Optimization. SEO's history dates back to the 90s when the search engines first appeared. In 2020, it's now a critical marketing tool and an ever-growing field. It is commonly referred to as a strategy, however, at the...

The Importance of Copywriting in Digital Marketing

The Importance of Copywriting in Digital Marketing

Copywriting is becoming more and more important in the digital marketing industry. In ads, brochures, blogs, and even now on social media, copywriting is valuable for a company to market a product or service. It's also used to convince people to think about a...

How Your Company Culture Can Be Used as a Marketing Tool

How Your Company Culture Can Be Used as a Marketing Tool

Companies use marketing tools and strategies to attract new customers, retain current customers, and study what works and what doesn't. A new marketing strategy appears to be emerging: the idea that a business needs to market itself and its corporate culture. Company...

Benefits of a Strong Social Presence in the B2B Space

Benefits of a Strong Social Presence in the B2B Space

Imagine spending as little as six hours a week to improve the visibility, traffic, and profits of your company with little to no cost. Approximately 90 percent of marketers reported that social media created enormous visibility for their company, and that's just one...