Our Blog

Welcome to our digital marketing blog! We’re so glad you’re here. Browse our posts below for 2020 digital marketing tips and tricks and give us your two cents on some topics in the comments section.

SEO In 2020

SEO is an acronym for Search Engine Optimization. SEO's history dates back to the 90s when the search engines first appeared. In 2020, it's now a critical marketing tool and an ever-growing field. It is commonly referred to as a strategy, however, at the...

The Importance of Copywriting in Digital Marketing

Copywriting is becoming more and more important in the digital marketing industry. In ads, brochures, blogs, and even now on social media, copywriting is valuable for a company to market a product or service. It's also used to convince people to think about a...

How Your Company Culture Can Be Used as a Marketing Tool

Companies use marketing tools and strategies to attract new customers, retain current customers, and study what works and what doesn't. A new marketing strategy appears to be emerging: the idea that a business needs to market itself and its corporate culture. Company...

Benefits of a Strong Social Presence in the B2B Space

Imagine spending as little as six hours a week to improve the visibility, traffic, and profits of your company with little to no cost. Approximately 90 percent of marketers reported that social media created enormous visibility for their company, and that's just one...

Things to Avoid When Building a New Website

No matter what industry you're in, your website is a world view of your business. Whether you're currently working on a redesign or building it from the ground up, there are a variety of things you'll need to make sure it's successful.  Your website is crucial to...

Web Design Strategies That Will Dominate 2020

It's absolutely vital to update your website consistently to stay relevant in today's ever-changing digital landscape. We at Waves Digital believe a new website design is an excellent way to start your 2020 online marketing off right. Here is a list of tips to help...

Why Webinars Work Within Your Marketing Strategy

According to InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads. Today we are going to go through why webinars work and should be included in your marketing strategy. 1. Webinars have numerous benefits –...

Why You Should Regularly Update Your Website

Updating your website consistently is absolutely vital to staying relevant in the ever-growing and competitive online market. Here are five ways to do so that we at Waves Digital believe will help you greatly.  1. Visual Appeal  Your website appears as a...

Marketing Strategies You Shouldn’t Ignore In 2020

Content Marketing Strategies for 2020: It’s 2020 and with the new year comes new strategies that you should implement to stay on trend with the constantly evolving world of online marketing.  Here are seven of those strategies; our team at Waves Digital believes will...