Our Blog

Welcome to our digital marketing blog! We’re so glad you’re here. Browse our posts below for 2020 digital marketing tips and tricks and give us your two cents on some topics in the comments section.

What Time to Post on Different Social Media Platforms

The number of different social media platforms available is endless, but finding the right one for your business provides you access to post content and reach a broader audience. This advancement has given way to so many marketing opportunities for businesses to...

Beginner’s Guide to Designing a WordPress Website

Knowing how to design a website is an extremely valuable skill that can help you in today’s technological age. With the help of content management systems (CMS) that provide tools to build your site without having to code, it has also become easier to learn. Though...

Convincing Your Boss to Take Advantage of SEO

If you work in marketing or are familiar with the field, then search engine optimization (SEO) is a household name that you have likely heard multiple times now. SEO is one of the most popular digital marketing techniques utilized today to increase a company’s online...

Ways to Increase Mobile Conversion Rate

It is no secret that mobile has taken over as the dominant channel used by billions of people from all over the world. Whether it be to surf the net, look at social media, or search for products and services, the majority of users rely on their mobile devices to...

What Makes a Good Logo?

Having a good logo is imperative to effectively communicate your company’s brand, mission, and vision. It goes beyond serving an aesthetic function to represent your company and the essence of what it does. The logo is typically the first thing that a customer will...

Choosing Fonts That Pair Together

One of the essential design practices involves pairing the right fonts together to enhance readability and visual impact. Whether you are a professional designer creating a website or a non-designer looking to write a resume, choosing the right fonts to match each...

High Point Contracting X Waves Digital Canada

We're excited to share our most recent website build for our new friends over at High Point Contracting! High Point Contracting specializes in new residential, commercial and industrial landscaping and earthworks services. They reached out to us to help us modernize...

How to Develop a Unique Brand Identity In 2020

If you’re working to build the first brand identity for a client, or you’re doing this for your own company, it is important to understand first what a brand is and what it takes to establish one. It is not as simple as giving the company a name and plastering it on...