Are you looking to grow your mailing list, but don’t have a website?
So you probably already know that your mailing list is SO powerful and it’s the most important marketing method to grow your business but you don’t want to go through the hassle of creating a website because it can be costly and technical. You really don’t have to have a website to start building. There are tons of online tools that are free for you to use to build that list!
So here is how to grow a mailing list without a website.
There are a few ways to grow your list without having new subscribers fill out a form on a website. I’m going to take you through each way and the most effective tactics for each.
Choose an E-mail Service
MailChimp is our favourite source to create mailing lists. It is super easy and has many templates to choose from. Best of all, each new subscriber is added right to our mailing lists within Mailchimp as well. Choose one that can be integrated with a website should you ever decide that you want to take your business to the next level.
A landing page is essentially an online, one-page sign-up page. It looks like a website but without all of the technical aspects. You design it to your liking, and then distribute the link as you wish. You will need to create fields for a name and email and give a CTA to tell your subscribers why they should sign up.
Social Media Engagement
Once your landing page is created, you can turn to social media. If you really don’t want to have a website, then you use social engagement to drive subscribers. Create a CTA such as ‘Get a Youtube SEO checklist for FREE through the link in my bio’ and direct your followers to your landing page link. If you’d like to see our landing page or are interested in the checklist, feel free to click this link!
E-mail services also allow you to import contacts you may already have but beware of spamming. If you don’t use a merge tag you will likely be flagged for spamming.
Host a Giveaway
Everyone loves a giveaway. Hosting a giveaway incentivizes everyone to give away there for a chance to win. Win or lose, they have given permission to be on your mailing list. Now it’s up to you to provide them with great content so that they stick around.
Posting articles on medium or guest posting on an established blog is a great way to show a unique audience what you bring to the table. Including a sign up within those articles gives you a chance to gain new subscribers from a place you wouldn’t normally gain subscribers from.
Each of these tactics gives you an opportunity to grow your mailing list without having a website. The landing page allows you to post that link at the end of any blog or post you create, always bringing readers to a quick spot to sign up.
There’s new content coming out next week so stay on top of it and subscribe to our channel or give us a thumbs up if you liked this video.
We’ll see you next week
How often are you creating new content? Let us know down in the comment section below
Do you want to repurpose your YouTube videos and promote them on YouTube, but are tired of seeing your phone covered in black because of Instagram’s portrait layout? We’ve got you covered. Here is how to convert your YouTube videos for IGTV.
So you’ve just finished recording your YouTube video with a landscape orientation – perfect for YouTube. However, you want to post it to your Instagram IGTV channel and it looks a little bit like this:
The video takes up just 1/3 of the screen and you know it has more potential to be more effective. You’ve also seen other IGTV posts with full content all around the video filling up the area. Here’s your step-by-step guide on how to add content and creative around your video for IGTV:
Create your Design
The first step is to create the design itself. Whether you use Photoshop, Illustrator, Canva, or a different tool, you want your artboard to be 1080×1920.
Make sure to leave a blank space for where your video will go, so check your recorded video for the size and aspect ratio and blank out space on your canvas.
Now you can design above and below this space. Whether you want to put the video title, logo, campaign name or whatnot. Make sure to not design to close to the top, because the IGTV title will overlay at the beginning of videos as well.
Once you’ve completed your design to your liking, export as an image and we’ll save this for later.
Go to your Video Editor
Now inside your video editor, create a new project and give it the same dimensions as your design (1080×1920).
Import the completed video you made for YouTube, and drag and drop it into the blank space in your design. Make sure that the video is on a layer above the designed background. Now just export the video and you’re almost there!
For our last video, we added the video title above the video and replaced the black with our teal colour. This gives it a more visual appeal on IGTV.
Upload to IGTV
On Instagram, just simply upload the video with the designed background to IGTV and you’re all set! You’ve just learned how to convert your YouTube videos for IGTV.
We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this video with them! People do business with people they like and people they trust.
We’ll see you next week
Do you create your own videos from home? Let us know down in the comment section below!
Having .wordpress.com at the end of your URL gives visitors the impression that your website isn’t that serious, so switching to a unique URL is a really great decision. There are a few scary steps but obviously, we are here to make the process as simple as possible. Here’s how to migrate from wordpress.com to your own domain.
Choose a Host
The first step that you need to take when moving on from your wordpress.com website is to choose a host. Hosts provide the technologies and services to allow your website to be viewed on the internet.
We recommend you choose a host that is recommended by WordPress to ensure a smooth transition and to limit complications. Through this host, you will buy your new domain and set it up with a paid WordPress account.
Downloading your Current Content
Before we move too fast in creating our new site, we need to save all of the content on your current wordpress.com site.
To do this, we need to export all of the data:
Inside the MySite tab on your current WordPress, click on WP Admin.
Go to Tools Export
Click Start Export
You’ll be asked what you want to export, and you should select All content.
Now you have your data in one file, which we’ll save for later.
Importing your Content
On your new website, you need to import the file that we just downloaded.
Click Tools -> Import
Choose the last option (Install the WordPress Importer)
You’ll get a pop-up for a plugin, which you’ll need to install
Activate this plug-in so that we can import the file we got in step 2
Head to the Import page again and import that file.
When asked to assign authors, you have to choose if you want to change the author of the content you are importing.
If you’d like your website to be migrated by a team of professionals, Contact the Waves Digital Team or follow the button below!
Looking to improve your search ranking for your company? In this article, you’ll find the top 5 ways to move your website up the ranks. Let’s jump into it.
Having a good search ranking is paramount to a successful business. Being one of the first clickable searches for people beginning their search for a solution is going to bring you new business. In the manufacturing industry, customers and businesses are often looking for specific products and services. Making sure you’re ranking well for your specific product lines, and solutions is a great benefit.
So, what impacts my search ranking?
Almost every part of your website has a factor in where your website ranks, but among the top factors is security, speed, mobile-friendliness, and optimized content.
Google wants its users to have good user experiences while on the internet which is why it is ranking fast, mobile-friendly websites higher. Also, if your website hasn’t been looked at by a user experience designer, you should look at having it done. Having great UX isn’t only good for Google, but is going to have your users (customers) having a better experience on your website looking at your products and services. Bad experiences can scare customers away and increase your bounce rate.
So now that you know what to optimize, let’s move on to the top 5 ways to do so.
Having a safe and secure website is the first step towards getting ranked. Simply put, an unsecured website won’t be getting ranked very high so this is the first thing that should be done. Google does obviously not like directing its users to websites that have a higher chance of viruses and such.
If your website isn’t secure, then you have more reason than just Google rankings to fix that. Don’t risk your website being hacked and make sure to secure your site FIRST!
2. Page Speed
As of July 2018, page speed began to affect site rankings. This includes both of your desktop and mobile load speeds. To improve your speed, look towards things like the photos on your site. The bigger these assets are the longer it takes to load. The amount of dynamic content your website has will also slow your website down. Find a good balance of animations that catch the users eye and ones that are over the top and are slowing your site down more than they are attracting users.
IF YOU’VE OPTIMIZED ABSOLUTELY EVERY PHOTO AND VIDEO you should run a test! There are tons of free resources that you can use to judge what is slowing down your site. I’ve linked some great ones below.
More often than not, the hidden culprit is your hosting server. Go Daddy may be the most well-known host but it is in no way the fastest. Think about switching hosts to one that’s less crowded for optimal load time.
3. Mobile Friendly-ness
At number 3 we have mobile-friendliness. More people visit websites via mobile in 2019 and for this reason, Google ranks mobile-optimized websites first. Make sure your website can size down for mobile and has readable fonts and accessible menu items. No user wants to load up a website on their phone and see the same desktop website and somehow try and navigate from their phone.
Once again, don’t just do this for Google. Make sure your website is mobile-friendly for your user’s experience as well. Make it easier for your customers to navigate through your website and move closer to the end of their buying process.
4. Content Marketing
Content creation is a great way to improve your rankings. Rankings are based on what users search, so make sure that you are consistently creating new content that includes keywords for the customers you want to attract and the questions that they will be typing into a search engine.
A good way to do this is to publish a weekly blog. This is a lot of new content and gives Google something new to look at each week. It gives you an opportunity to improve your rankings with a wide variety of keywords, or at least the ones you want to write about or rank for. To read more about content marketing, read our blog here.
5. Create Video
There’s a position in Google searches called position zero. This location comes before anything else in the search – before ads and before the top ranking website. This means that you can get seen first simply by putting your content into video form and uploading it to Youtube – which by the way is a search engine in itself! To learn more about video marketing, read our blog here.
Want to know more about how to rank on Youtube? Get a complete Youtube SEO checklist by Waves Digital right here.
For this Waves Wednesday, we’re going to walk you through why content marketing and blogging will drive leads for your company.
Having a well developed Content Marketing plan is more than just a blog. It’s implementing SEO principles while developing content that is interesting unique and engaging across your entire website. Lets call it SEO copywriting. With this content implemented you’ll see major increases in quality traffic to your site.
Here’s why content marketing and blogging will drive leads:
So, what is Content Marketing?
As some of you may already know, Content Marketing is the creation and sharing of online materials! These types of content don’t have to explicitly promote a brand but should stimulate interest in its products or services.
Content Marketing is like purposefully hanging out in a group of friends that all have the same interests, slyly offering informational updates and answering questions about your interests so that your friends trust you and come back for information from you again. It happens through writing about relevant topics, showing your face when necessary in video and images and being present on your social channels.
So what does Content Marketing do?
1. Helps you RANK!
And if you know us here at Waves Digital, you know we love our SEO.
Content creation is the most effective SEO strategy there is, creating consistent new content pieces allow you to have more pages indexed by search engines, and also gives you the opportunity to have more keywords ranked.
The more variety of content you have on your website, the more different searches you’ll turn up in, which will, in turn, grow your brand tremendously.
2. Builds Trust
You want to target the content on your website to be informative, answer questions and make it easily digestible.
If you’re not on social media or you haven’t updated your website in over 10 years you’re not doing yourself any favors. That is where trust is built. The sales process is 65% before a customer talks to a rep. SO your reputation is actually built online.
Building relationships is key in any industry, and repeat customers are the most important customers any business has.
3. Increase Conversions
There are many stats that show why content marketing increases conversions, but perhaps the most important ones are that content marketing provides 6% higher conversion rates than other digital marketing strategies (ABG Essentials) and 61% of customers who read a blog went on to purchase a product from that brand right after. (Content Marketing Institute).
These numbers suggest that your time should be spent on creating content over any other marketing strategy you have.
4. Show your Expertise
Consumers want to deal with experts who know the most about the product or service they are about to invest in. Creating content gives your company a way to prove that you are an expert in your industry.
If you’d like a free content piece for your business created by the Waves Digital Team, yep I’m talking about a perfectly optimized blog or caption, join our mailing list !
Creating content is one of the most cost-effective ways to market your brand. It costs 62% less than other marketing tactics but brings in 3x more leads.
If you’re looking to improve your brand but don’t think you have the budget to become a big player, turn to content marketing to get that done.
To redeem this great ROI, make sure that your content is quality, and you’re not just creating content for the sake of it. Remember, show your expertise, educated your readers, and explain why specific aspects of your industry exist and are important in the bigger scale. Let your readers know why your product or service is superior.
There’s new content coming out next week so stay on top of it and subscribe to our channel or give us a thumbs up if you liked this video.
We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this video with them! People do business with people they like and people they trust. And LinkedIn is a great way to build both.
We’ll see you next week!
How often are you creating new content? Let us know down in the comment section below!
When you use LinkedIn to its full potential, you’ll see increased connections that can lead to more opportunities for your company. Don’t know how to use LinkedIn for your manufacturing business? Unsure what strategies your company should adopt to see those changes? We’ll take you through it.
Here is how to use LinkedIn for your manufacturing business:
Search Engine vs. Social media platform
This is the most important distinction when creating a marketing strategy that is going to churn in leads.
A search engine is something that can be manipulated, is less ad invasive and is where your leads will be coming in from. Social media is ad-heavy, algorithmically you can’t rank as easy as you can on search engines and it is meant as a way to continuously remind the leads that already like you that you are still creating new content, offering new products or services, etc. Search engines are lead generators and social media is a lead nurturer. One brings customers in the door directly from what they search and one reminds existing customers that you exist and are available to help along the way.
If there’s no one following you then, of course, you won’t get any leads. You build your social media following by promoting your social feeds to your existing customers. Social media usually points to something through a link so you can’t think of LinkedIn as its own lead driver. You have to have a quality website to point to with content that changes regularly. Set your expectations for your Linkedin. LinkedIn will be for capturing repeat customer leads, driving traffic to your website, and building credibility.
Complete your Page and Profile
There’s nothing worse than an incomplete profile or a page that never posts. Complete your personal profile, claim your URL, complete your summary and start posting on both your personal and company page.
Make sure you’re about section is updated! This section should be all about your company and who you are. Allow people to resonate with your mission statement and feel attracted to do work with your company.
Start a Showcase Page
These pages are found from the company page and are designed to be extensions of your brand in more specific niches. You can show all the benefits and features of specific products/services on separate pages if you have different brands, initiatives or target audiences and can assign specific employees to the page so that they are the first point of contact if they have any questions or inquiries.
You’re also able to publish articles specific to that product so people who follow the product/service can see specific articles only pertaining to the product.
Does your company need a boost on LinkedIn? If you subscribe to our mailing list, you’ll get a FREE post created by the Waves Digital team! A team member will contact you within 24 hours.
The most important part of LinkedIn and most social media are getting high engagement. Have your employees like and share your posts, so your audience increases right off the hop.
Each share is going to commit them more and more to your brand, and there is potential for your employees to have their connections ask about what they shared, having your employees answering questions for your intended audience.
Publish valuable content
You shouldnt be posting on linkedin if theres no where to drive users so publishing valuable content regularly on your website is super important.
Standard practice is to post at least once each weekday.
You can post links to your website, company updates and you can even post articles from the industry that aren’t written by the team because it shows that you are involved in the industry further than just self-promotion.
Text only posts are not the way to go on LinkedIn. Be sure every post has a high-quality image or video attached.
Native video is growing on all social media platforms but on LinkedIn, you can link directly to your youtube channel and it will still autoplay. Start incorporating weekly video content whether that be filming your own informational videos like this one or going live to discuss company updates in person.
If you’d like to know more about video marketing, read our blog here.
Try to add someone new each day, someone that’s in an industry or company you’d like to do business with, or be able to market your products to. Each connection you make is a potential sale, and another viewer to the great articles you should be posting regularly as well.
And that’s how you use LinkedIn for your manufacturing business.
Do you think your company uses LinkedIn enough? Let us know down in the comment section below
At Waves Digital, we know people do business with people they trust and people they like, we can help you build trust from the moment they land on your website, the likeability, that’s up to you.