Build Your Facebook Following

Build Your Facebook Following

Facebook allows you to schedule your posts up to an entire YEAR in advance! This is a key feature you MUST utilize to build your Facebook following.

Posting daily is what we want you to strive for, so spend a little bit of time at the beginning of the week to design and schedule your content so you don’t have to post on a daily basis.

7 Secrets for Increasing Facebook Engagement


Share consistently! – Try to post at least once a day and mix up the types of content you are sharing.


Tag, You’re It – Tagging yourself, clients or third parties in your content and posts are a great way to drive traffic to your page.


Link Everything – Make sure you have links to your Facebook page on all of your other mediums including your website, blog, Instagram, and email signature.


CTA – Use a call to action in every single post and tell people what action you want them to take after reading your post: comment, click, like, share, etc.


Share things in a conversational tone and lose the marketing nonsense. Act as if you’re sharing a post with your best friend and speak in a friendly tone.


Encourage your clients to share your posts and tag your account! Be sure to ask for credit and tell them how they can credit you when sharing your work.


Respond back to comments to encourage more engagement. It’s simple, the more people feel heard and acknowledged, the more likely they are to continue engaging with you.

Boosting Posts

Boosting posts is a great tool to see what your followers and clients like to engage and take action in!

Our advice – Start with a small budget and see what the outcome is. Remember, every boosted post should have a goal wrapped around it, a few examples are getting viewers to opt into an email list, or click through to a blog or a product page. Boosting posts can help you see where you need to invest more time and money and have an analytical view of your engagement.

Boosting posts will build your Facebook following because it is a great way to showcase your page to users who haven’t yet followed, and to show them why they should be following.

Three Weeks of Facebook Posts

Remember, the more people know about you, the more they trust you. Don’t be afraid to talk about something you love outside of work. People mainly buy from people they like and people they trust, this is a big first step in both!

If you haven’t already, LIKE us on Facebook!

How to Make Professional YouTube Videos From Home

Do you want to start creating videos but don’t have a professional studio and don’t know how to get started? Being able to make professional YouTube videos from home will be a gamechanger. No more looking for locations or renting out space anywhere. Save time and money by perfecting the ability to create videos from home. You’ll be able to create content faster than ever and speed up on your path to content creation master.


Location is a factor when creating a professional youtube video from home. Taking a video from your bedroom or kitchen table just won’t cut it. Look for somewhere with a nice backdrop and nice colours. Bookshelves, flowers, and art are all good backdrops that don’t kill the professional vibe that you’re looking for.

Make sure the spot that you pick is quiet but also doesn’t have an echo. These hollow-sounding rooms can make it difficult your audio to sound clean and crisp, another important factor I’ll get to later on. 


Lighting is important as well. Ideally, your location has windows for natural lighting. If you don’t have an area with windows, you want to position yourself to that there are 3 points of lights. If you’re not careful with the lighting setup, this could result in shadows being cast on your face which doesn’t create a favourable image. You want to look your best for your video, and good lighting will be your best friend. Here is how to set up your lighting situation:

Key Light

The key light is the main light and is usually the strongest. This light is usually on either side of the camera facing the subject on an angle. This light will have the most influence on how you look. Whether it is natural light or artificial, the colour of the light is important as well, depending on how yellow or white the colour temperature is.

Fill Light

The fill light is placed on the opposite side of the camera than the key light and is supposed to fill in the shadows created by the key light. This light should be softer than the key, however, make sure to play around with the intensity of this light to create the perfect amount of light for your video.

Back Light

The backlight isn’t always necessary but can help differentiate you from your background. This light is placed on an angle behind the subject and provides definition and subtle highlights to you.


A good camera is good to have to create a professional look, but not crucial. Phone cameras are high quality and have the ability to plug a microphone into as well. However, if you plan on making multiple professional videos, we highly recommend you purchasing a nice video camera for the high-quality look that you want to achieve.


Microphones can make or break a professional video. When watching a video the viewer needs to understand what you say, and therefore the audio needs to be crisp and clean. All echos and softness of voice make it that much harder for the viewer to hear and easier for them to look for another video where they can hear better.

There are generally two kinds of microphones to consider. Condenser and Dynamic. Condensers are more expensive and less durable but come with the high quality you would expect. They can pick up higher frequencies and pick up accurate sounds. Dynamic microphones capture louder sounds and are usually seen during live events, concerts and speeches. The great thing about them is the durability and low maintenance.

Regardless of what you film with, whether it’s with your phone or video camera, we recommend purchasing an external microphone and hooking it up to your camera.


Finally, editing software. Recording at home of course also means editing the video yourself. While there are many software out there, both paid and free, make sure you choose the one that has all the features you require. The ability to create intros, transitions and add music and the audio file that your microphone recorded is super important in addition to the video itself.

These are the main things to look for when making professional YouTube videos from home. If you’d like to see how we set up for our YouTube videos, check out our channel!

Let us know if there’s anything we missed that you make sure to do when recording from home in the comment section below!

We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this video with them! People do business with people they like and people they trust.

We’ll see you next week!

Click here to read more blog posts from the Waves Digital team.

How to Grow a Mailing List Without a Website

How to Grow a Mailing List Without a Website

Are you looking to grow your mailing list, but don’t have a website?

So you probably already know that your mailing list is SO powerful and it’s the most important marketing method to grow your business but you don’t want to go through the hassle of creating a website because it can be costly and technical. You really don’t have to have a website to start building. There are tons of online tools that are free for you to use to build that list!

So here is how to grow a mailing list without a website.

There are a few ways to grow your list without having new subscribers fill out a form on a website. I’m going to take you through each way and the most effective tactics for each.

Choose an E-mail Service

MailChimp is our favourite source to create mailing lists. It is super easy and has many templates to choose from. Best of all, each new subscriber is added right to our mailing lists within Mailchimp as well. Choose one that can be integrated with a website should you ever decide that you want to take your business to the next level.

Other services that we recommended are MailerLite, ConvertKit, and ActiveCampaign.

Build Yourself a Landing Page

A landing page is essentially an online, one-page sign-up page. It looks like a website but without all of the technical aspects. You design it to your liking, and then distribute the link as you wish. You will need to create fields for a name and email and give a CTA to tell your subscribers why they should sign up.

Social Media Engagement

Once your landing page is created, you can turn to social media. If you really don’t want to have a website, then you use social engagement to drive subscribers. Create a CTA such as ‘Get a Youtube SEO checklist for FREE through the link in my bio’ and direct your followers to your landing page link. If you’d like to see our landing page or are interested in the checklist, feel free to click this link!

E-mail services also allow you to import contacts you may already have but beware of spamming. If you don’t use a merge tag you will likely be flagged for spamming.

Host a Giveaway

Everyone loves a giveaway. Hosting a giveaway incentivizes everyone to give away there for a chance to win. Win or lose, they have given permission to be on your mailing list. Now it’s up to you to provide them with great content so that they stick around.

Guest Posting

Posting articles on medium or guest posting on an established blog is a great way to show a unique audience what you bring to the table. Including a sign up within those articles gives you a chance to gain new subscribers from a place you wouldn’t normally gain subscribers from.

Each of these tactics gives you an opportunity to grow your mailing list without having a website. The landing page allows you to post that link at the end of any blog or post you create, always bringing readers to a quick spot to sign up.

There’s new content coming out next week so stay on top of it and subscribe to our channel or give us a thumbs up if you liked this video. 

We’ll see you next week

How often are you creating new content?
Let us know down in the comment section below

How to Convert Your YouTube Videos for IGTV

Do you want to repurpose your YouTube videos and promote them on YouTube, but are tired of seeing your phone covered in black because of Instagram’s portrait layout? We’ve got you covered. Here is how to convert your YouTube videos for IGTV.

So you’ve just finished recording your YouTube video with a landscape orientation – perfect for YouTube. However, you want to post it to your Instagram IGTV channel and it looks a little bit like this:

IGTV without editing the design

The video takes up just 1/3 of the screen and you know it has more potential to be more effective. You’ve also seen other IGTV posts with full content all around the video filling up the area. Here’s your step-by-step guide on how to add content and creative around your video for IGTV:

Create your Design

The first step is to create the design itself. Whether you use Photoshop, Illustrator, Canva, or a different tool, you want your artboard to be 1080×1920.

Make sure to leave a blank space for where your video will go, so check your recorded video for the size and aspect ratio and blank out space on your canvas.

Now you can design above and below this space. Whether you want to put the video title, logo, campaign name or whatnot. Make sure to not design to close to the top, because the IGTV title will overlay at the beginning of videos as well.

Once you’ve completed your design to your liking, export as an image and we’ll save this for later.

Go to your Video Editor

Now inside your video editor, create a new project and give it the same dimensions as your design (1080×1920).

Import the completed video you made for YouTube, and drag and drop it into the blank space in your design. Make sure that the video is on a layer above the designed background. Now just export the video and you’re almost there!

For our last video, we added the video title above the video and replaced the black with our teal colour. This gives it a more visual appeal on IGTV.

IGTV after editing the background design

Upload to IGTV

On Instagram, just simply upload the video with the designed background to IGTV and you’re all set! You’ve just learned how to convert your YouTube videos for IGTV.

We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this video with them! People do business with people they like and people they trust.

We’ll see you next week

Do you create your own videos from home?
Let us know down in the comment section below!

How to Migrate from to Your Own Domain

How to Migrate from to Your Own Domain

Having at the end of your URL gives visitors the impression that your website isn’t that serious, so switching to a unique URL is a really great decision.  There are a few scary steps but obviously, we are here to make the process as simple as possible. Here’s how to migrate from to your own domain.

Choose a Host

The first step that you need to take when moving on from your website is to choose a host. Hosts provide the technologies and services to allow your website to be viewed on the internet.

We recommend you choose a host that is recommended by WordPress to ensure a smooth transition and to limit complications. Through this host, you will buy your new domain and set it up with a paid WordPress account.

Downloading your Current Content

Before we move too fast in creating our new site, we need to save all of the content on your current site. 

To do this, we need to export all of the data:

  1. Inside the MySite tab on your current WordPress, click on WP Admin.
  2. Go to Tools Export
  3. Click Start Export
  4. You’ll be asked what you want to export, and you should select All content.
  5. Now you have your data in one file, which we’ll save for later.

Importing your Content

On your new website, you need to import the file that we just downloaded.

  1. Click Tools -> Import
  2. Choose the last option (Install the WordPress Importer)
  3. You’ll get a pop-up for a plugin, which you’ll need to install
  4. Activate this plug-in so that we can import the file we got in step 2
  5. Head to the Import page again and import that file.
  6. When asked to assign authors, you have to choose if you want to change the author of the content you are importing. 

If you’d like your website to be migrated by a team of professionals, Contact the Waves Digital Team or follow the button below!

Contact Us

Double-Check your Images

Check your Images. Sometimes images for whatever reason get lost in the migration. If all of your images are there, great! If not, all you need to do is download the plugin Import External images.

This plugin examines the code from your website and recognizes if an image is missing but is in the code. The plugin then finds the images and uploads it for you, fixing the issue altogether.

Final Step

Almost there! The only thing left to do is to tell your audience that you have a new URL!

We do recommend setting up a redirect, so if someone goes to your old URL they get redirected to the new one, otherwise you risk losing visitors after your migration.

And there we have it! That’s how to migrate from to your own domain.

We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this video with them! People do business with people they like and people they trust.

We’ll see you next week

How often are you creating new content?

Let us know down in the comment section below

5 Ways to Improve Your Google Search Ranking

Looking to improve your search ranking for your company? In this article, you’ll find the top 5 ways to move your website up the ranks. Let’s jump into it.

Having a good search ranking is paramount to a successful business. Being one of the first clickable searches for people beginning their search for a solution is going to bring you new business. In the manufacturing industry, customers and businesses are often looking for specific products and services. Making sure you’re ranking well for your specific product lines, and solutions is a great benefit.

So, what impacts my search ranking?

Almost every part of your website has a factor in where your website ranks, but among the top factors is security, speed, mobile-friendliness, and optimized content. 

Google wants its users to have good user experiences while on the internet which is why it is ranking fast, mobile-friendly websites higher. Also, if your website hasn’t been looked at by a user experience designer, you should look at having it done. Having great UX isn’t only good for Google, but is going to have your users (customers) having a better experience on your website looking at your products and services. Bad experiences can scare customers away and increase your bounce rate.

So now that you know what to optimize, let’s move on to the top 5 ways to do so.

1. Security

Having a safe and secure website is the first step towards getting ranked. Simply put, an unsecured website won’t be getting ranked very high so this is the first thing that should be done. Google does obviously not like directing its users to websites that have a higher chance of viruses and such.

If your website isn’t secure, then you have more reason than just Google rankings to fix that. Don’t risk your website being hacked and make sure to secure your site FIRST!

2. Page Speed

As of July 2018, page speed began to affect site rankings. This includes both of your desktop and mobile load speeds. To improve your speed, look towards things like the photos on your site. The bigger these assets are the longer it takes to load. The amount of dynamic content your website has will also slow your website down. Find a good balance of animations that catch the users eye and ones that are over the top and are slowing your site down more than they are attracting users.

IF YOU’VE OPTIMIZED ABSOLUTELY EVERY PHOTO AND VIDEO you should run a test! There are tons of free resources that you can use to judge what is slowing down your site. I’ve linked some great ones below.

More often than not, the hidden culprit is your hosting server. Go Daddy may be the most well-known host but it is in no way the fastest. Think about switching hosts to one that’s less crowded for optimal load time.

3. Mobile Friendly-ness

At number 3 we have mobile-friendliness. More people visit websites via mobile in 2019 and for this reason, Google ranks mobile-optimized websites first. Make sure your website can size down for mobile and has readable fonts and accessible menu items. No user wants to load up a website on their phone and see the same desktop website and somehow try and navigate from their phone.

Once again, don’t just do this for Google. Make sure your website is mobile-friendly for your user’s experience as well. Make it easier for your customers to navigate through your website and move closer to the end of their buying process.

4. Content Marketing

Content creation is a great way to improve your rankings. Rankings are based on what users search, so make sure that you are consistently creating new content that includes keywords for the customers you want to attract and the questions that they will be typing into a search engine.

A good way to do this is to publish a weekly blog. This is a lot of new content and gives Google something new to look at each week. It gives you an opportunity to improve your rankings with a wide variety of keywords, or at least the ones you want to write about or rank for. To read more about content marketing, read our blog here.

5. Create Video

There’s a position in Google searches called position zero. This location comes before anything else in the search – before ads and before the top ranking website. This means that you can get seen first simply by putting your content into video form and uploading it to Youtube – which by the way is a search engine in itself! To learn more about video marketing, read our blog here.

Want to know more about how to rank on Youtube? Get a complete Youtube SEO checklist by Waves Digital right here.

Join Here!

We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this with them!

How is your Google rankings?
Let us know down in the comment section below