It is no secret that mobile has taken over as the dominant channel used by billions of people from all over the world. Whether it be to surf the net, look at social media, or search for products and services, the majority of users rely on their mobile devices to perform these key activities today. As a result, it is more important than ever for businesses to take steps to boost their mobile conversion rates.
Optimizing your website to suit mobile devices is a necessity if you want to capitalize on your mobile audience. You may have a stunning web design and interface that works seamlessly on the desktop computer, but if this does not translate to the mobile version of the site, then you can potentially lose several sales opportunities. Below, you will find some of the ways in which you can increase your mobile conversion rates to reach a broader audience.
Speed Up Your Site
Mobile users want quick results, so much that 53% of visitors will leave a webpage if it does not load within three seconds. Before you work on anything else, start by making sure your site loads quickly and correctly on mobile devices. Even if you have your content, layout, and interface nailed down, users will not be able to see this if they leave your page due to the slow loading time. Users may also decide not to click your site again in the future if they know that it takes long to load, so speed can have a significant impact on your mobile campaign.
To improve your webpage speed, compress your images since heavy graphics can significantly cause lags and delays in loading. Remove unnecessary elements that can contribute to the speed, but do not neglect the user experience.
Use Eye-catching Images
Images are crucial in e-commerce sites as these can draw the attention of customers and possibly influence their purchase decision. If you are an online clothes store, for example, then it will help to have people model the clothes in the images as photos with real people are said to be more persuasive than those without. Make sure you use high-quality images that feature your product, but do not forget to compress them so as not to affect your page’s loading speed.
Create Scarcity or Urgency
Mobile users are frequent shoppers of e-commerce sites, so using urgency and scarcity in marketing your products can speed up their purchase decision. Scarcity involves limiting the quantity available for specific products, whereas urgency involves limiting the time in which users can purchase them. You can include the words “Limited Offer,” “Last Item,” or something similar to trigger such reactions. Using these strategies can cause users to feel as though they have to purchase now in order not to miss out on an excellent opportunity.
Improve Mobile Usability
You have to make sure your site is easy to use. You can improve usability in several ways, and one of these is to create a simple site layout that is easy to follow. If you put too many elements on every landing page, users can get frustrated trying to navigate through the site. Similarly, clutter can also cause them to tap on the wrong thing due to the proximity of links. Good usability also means that users should be able to recover from errors easily and go back to where they left off the site if they decide to take a break.
Overall, the goal is to improve the user experience, so make sure you test your site’s mobile usability before launching it. See to it that your website is well-designed, and it is easy to find the essential elements. Another thing you can do is boost search functionality with things like autocomplete and filtering options. These can reduce the time it takes for users to search and potentially increase conversions.
Personalization has vast potential to increase your revenues since users value this feature and respond better to it. For example, you can offer product recommendations to users based on their search history to show them things that they may not have seen yet. Similarly, you can greet them with their name the next time they visit your site. These things may seem like small touches, but they can still impact the user experience.
If you’re looking for a company to optimize your website – Waves Digital is right for you!
When running an industrial business, marketing is just as crucial as your operations since you need to establish your name and show your company’s capabilities–productions, logistics, and the like. However, marketing continues to evolve, and it seems as though new channels emerge all the time. The traditional methods, like radio and newspapers, that were commonly used by industrial companies are no longer as effective as they once were.
The emergence of the Internet has opened up a world of marketing opportunities. However, not all methods will be effective for every business, so you have to be strategic about your plan. Take some time to understand how customers make buying decisions and what channels are best to communicate with them. Below, you will find some of the common channels and sources that you can use to market your industrial business.
1. Search Engine Optimization (SEO)
SEO is a popular digital marketing strategy for many businesses today and is equally effective for helping industrial businesses generate leads. Business to business (B2B) companies looking for manufacturing suppliers often turn to search engines to find potential partners. Utilizing SEO will help you gain more online visibility since this strategy will boost your search rank, so more users will see your webpage upon searching.
SEO can be implemented in so many ways, making it a great place to find different marketing resources. From researching the right keywords to optimizing your webpages and tags, there are multiple strategies that you can use to find more potential clients.
2. Social Media
Social media is undoubtedly an excellent source of marketing resources, as billions of people browse through these platforms every day. LinkedIn, for instance, allows professionals to build their networks and can thus help you market your business. Aside from making a company page, you can also encourage your employees to join, so users who stumble upon their profile will also see your company.
Similarly, Facebook has tools like Business Manager and Ad Manager to help you organize your business page and create advertisements. Facebook ads may also help you reach your audience through optimization, which allows you to specify the user profile that you want to target. This way, you can increase your chances of growing your client base. Twitter, on the other hand, is particularly useful for connecting with customers, growing a network through followers, and posting relevant content.
1. Manufacturing Associations
If you are currently partnered with an organization related to your business, then you may have access to offers on marketing packages or the like. Some associations provide rates for different marketing strategies like email marketing, print-based advertising, and others, so taking these can help you if you are unsure of how you can integrate marketing.
2. Marketing Agencies
Another option could be to hire an agency like ours that will be in charge of the marketing aspects of your business. You can consider doing this if you do not have the resources and expertise to create a strategic plan and execute it in-house. Though it will be an additional expense, it may end up costing you less to hire professionals than to train individuals and get all the essential resources. Before deciding, see what will benefit the company more in the financial perspective in the long run.
If you’re looking for a company to turn your digital presence entirely in 2020 – Waves Digital is right for you!
Having a good logo is imperative to effectively communicate your company’s brand, mission, and vision. It goes beyond serving an aesthetic function to represent your company and the essence of what it does. The logo is typically the first thing that a customer will see, so the ultimate challenge for you is to make sure that it is remembered and becomes associated with your brand. Thus, having an effective logo will help you build customer and brand loyalty.
Taking the time to design your logo is so important to establish your brand and communicate it to customers. Once they are able to recognize your business through your logo, you will gain a competitive advantage since your company’s identity is distinct. Though a “well-designed” logo may seem objective on a visual standpoint, there are characteristics that you can take note of to come up with more measurable criteria.
Your logo should be aligned with the market you are trying to target, as well as the nature of your business. Using the right colors, fonts, and visual elements like icons or graphics will be essential to crafting your message. For example, cursive fonts give off a sense of elegance and can be suitable for jewelry companies, whereas round and cartoon-like fonts give off a sense of playfulness that may suit children’s toy companies.
Similarly, colors can trigger specific emotions with customers and can be used to express your company identity. Red, for instance, is often used in restaurants since it is known to encourage appetite and hunger. Finally, the symbols you use are essential in expressing our values and ideas. You do not necessarily have to use an icon of what you sell or offer, but can opt for something more implicit like a symbol that represents something related to your business.
Customers should be able to recall your logo for you to establish a brand identity. Again, your goal is to create a connection so that customers can easily associate your logo with your company. To make your logo memorable, you need to combine the right visuals and text to achieve balance. Overall, it should not be too cluttered as this can appear confusing, but should contain all the pertinent elements. Additionally, your logo should be unique for it to stand out from all the others.
A good logo must be able to stand the test of time and continue to have the same impact even after many years. Your logo will serve as one of the most critical aspects of your brand, so changing it may confuse consumers and prevent them from making a connection with your company. Focus on quality–do your market research and understand your target market to see what will strike their interest. At the same time, avoid following trends that may be hyped at the moment since these can fade quicker than you know.
Your logo should be usable in many instances to maximize your exposure to potential customers. Whether you are using it for your social media account, packaging, or large banners, the logo should still be easy to distinguish and not distorted. If your logo has all the characteristics mentioned above but is limited to one size and shape, then you are severely limiting your options to communicate your brand.
If you’re looking for more information on building high quality, successful marketing plans, or looking to rebrand – Waves Digital is right for you!
One of the essential design practices involves pairing the right fonts together to enhance readability and visual impact. Whether you are a professional designer creating a website or a non-designer looking to write a resume, choosing the right fonts to match each other will have an impact on your message and the readers’ interest.
When you find the perfect font combination, it can be the best feeling in the world. However, the process of getting there is not always so easy, and often, it can be frustrating going through so many combinations that do not seem to work. Fortunately, some design guidelines can aid you in this process, so you can save time and avoid going through countless trials and errors.
Combine Serif and Sans Serif
Serif fonts contain decorative stems at the end of a letter’s stroke, while sans serif fonts do not have such embellishments. If you are unsure of where to start, pair a serif and sans serif font together because the two create contrast. The differences in the structure and anatomy of the two fonts will create more visual appeal as opposed to the impact of two fonts that look similar to each other.
Think of Contrast
Contrast allows you to capture the attention of readers since you are differentiating the designs of each piece of information. Aside from combining serif and sans serif fonts, there are also other techniques, such as color, style, and weight, that you can utilize to achieve contrast. However, while you want to distinguish fonts through contrast, you also have to be careful not to cause conflict or too much visual disharmony.
The goal of contrast is to find fonts that can complement each other while still being distinguishable. You do not want the two to be too different that it almost seems like they are “competing” for attention, but you also do not want them to be too similar since it will not create the impact that you want.
Create Visual Hierarchy
Creating visual hierarchy is essential to establish differences in your textual elements. Readers should be able to see which part of your work is the heading, sub-heading, and body based on the size, style, and weight of the fonts you choose. Start by determining what information is the most important, the part you want readers to see first–this will be the heading, and will usually have the largest font size and weight. Organizing your font designs accordingly will help readers understand how to navigate through your text.
Do Not Overdo It
The number of fonts you pair together will depend on the nature of the work you are doing. For example, magazines and other publications tend to stick to two or three fonts so that the company can establish a brand design. While other projects that call for intricacy may require more fonts, it is always a good rule of thumb not to overdo it. Putting together different fonts can be exciting from a design perspective, but you do not want to use too many fonts as it will confuse readers and prevent you from achieving a proper structure.
If you’d like to know about more ways you can create a unique brand identity, drop us a line (647) 892-8259, or send an email to [email protected] Get in touch! We’re here to help ⚡️
We’re excited to share our most recent website build for our new friends over at High Point Contracting!
High Point Contracting specializes in new residential, commercial and industrial landscaping and earthworks services. They reached out to us to help us modernize their website while showcasing their services to reach a larger audience and gain a bigger presence on the web.
“From the first day we met with the team at Waves Digital we knew that our company was in good hands.” – Jesse Leitch, Operations Manager.
We worked closely with High Point Contracting to deliver their dream website! We were able to bring our creative ideas to their attention to create a quality user experience to High Point Contracting customers and website visitors.
“With today’s web and advancements in technology without a doubt in our mind we know that Waves Digital will transform your site to be running more optimal, efficiently, aesthetically and with the current trends of new website developments. Our experience with Waves Digital was excellent and has helped us reach out to our residential and commercial developers with an aesthetically pleasing and easy to navigate website for our users to enjoy.
“I would recommend Waves Digital to any company in any industry regarding a new website, a refresher on your old website or advice to increase your website’s presence. Thanks again from our team at High Point Contracting and all your hard work.” – Jesse Leitch, Operations Manager @ High Point.
We had a pleasure working with High Point Contracting and would highly recommend them for a great customer experience!
Interested in a fresh, professional website or revamping your current branding? Get in touch! We’re here to help.
If you’re working to build the first brand identity for a client, or you’re doing this for your own company, it is important to understand first what a brand is and what it takes to establish one. It is not as simple as giving the company a name and plastering it on everything. Here are some of the reasons and ways to ensure a unique brand identity.
Why is Brand Identity So Important?
As the essence of all the company is and does, brand image is vital for the future of your company. Brand identity is important in giving your business a personality. This gives potential clients a more personable feel as well as establishing you as separate from the rest of the more nameless, faceless brands and companies.
The Face of your Business
Some people consider the logo of your brand as the “face” of your company. The contribution a logo makes to brand recognition is often associative. It tells the public that the image you pick reflects what your company stands for. Although this can be true, logos can change and evolve so we recommend every brand designate a REAL face of their business. This is a real person or people that can be used to develop personal relationships with clients and customers through social media, multimedia and in-person events. People buy from people they like and people they trust. Nobody trusts or likes a personality-less logo.
So you chose your brand name and your logo. It’s time to build authority, credibility and make your company memorable. What are some ways to do this? Get consistent on social media. Showing up every day will keep you top of mind. Whether or not you have the education or credentials is insignificant if you can clearly outline the value you offer to your ideal audience every time you show up. Building a brand is about building perceived value. Be honest, tell your audience what solution your product or service offers and keep saying it. A brand that conveys a clear message, and continuously retains the face of their business over time builds reputation among its rivals and confidence among its customers.
Colour and Type
Creating a palette of colors is a way of strengthening your personality. It gives you the flexibility to create exclusive designs for your company while staying true to your brand identity. This is particularly important if you choose to use Instagram as a social media platform.
While type design of “mix and match” has become quite the trend, this does not mean mixing a handful of fonts is necessarily a good idea for your business. There should be clear use of typography on your logo, on your website, and on any documents that your company produces (print and digital). When you look at Nike’s website and its advertising, it retains the same typeface and design in all facets of the brand.
For millions, if not billions, of companies seeking to make a name for themselves, having a clear brand has become important for companies to stand out from their rivals. Long after you make a sale, your company can leave an impact on your customers. If you are interested in learning more about the importance of and creation of a unique brand identity check us out at wavesdigitalcanada.com