Pinterest is the most underrated social media platform ever. The truth is its a huge traffic generator when used correctly and can get your content in front of new audiences. Understand that Pinterest is used as a search engine so you can start to think of it in terms of keywords, links etc. Perfecting Pinterest can be daunting at first but with this guide, you’ll be set up and making waves in no time.
Setting Up Your Pinterest
Install Google Analytics immediately. Google Analytics generates detailed statistics about your site’s traffic and measures conversions and sales. You may be surprised about how much Pinterest is doing for you with no effort on your part at all. Install it before you’ve done anything that way you can see how you grow!
Switch to a Business Account. You need a business account in order to take advantage of Pinterest’s analytics feature and apply for rich pins. If you haven’t already, convert your account to a business account, just click “convert now” and follow the instructions on this page: https://business.pinterest.com/en
Apply for Rich Pins. Now that you have a business account, you need to apply for rich pins. A rich pin includes your name, icon and a link to your website when someone pins from your site. This adds credibility to your pins. Here’s how to apply:
First, make sure you have the “Yoast” SEO plugin installed and activated on your WordPress site. Then head over to their “features” tab and make sure the “Advanced settings pages” is enabled, most times this is already enabled.
Update Your Profile. Let’s get your profile not only bringing in new traffic with keywords but keeping them around to check you out once they arrive on your page. Choose a picture of you for your profile. Showing face will help people see the brains behind the biz so stop hiding behind your logo! Your description should include keywords that tell people what you’re all about and where you’re located. Invite your new followers to interact with you off the app by including a link in your description to an opt-in on your website.
Clean Up Your Pinterest Account! If you already had an account and you are not starting from scratch, rearrange your current boards so that the most important ones are at the top and easy to find. Give preference to:
Boards with links back to your own website
Popular topics your target audience is interested in
Move seasonal boards, current promotions, etc. to the top.
The 80/20 Rule
A lot of times Pinterest confuses first users and you can find yourself asking “how much of my own content should I be pinning vs. other people’s content?”
Your Pinterest page is not about you, it’s about providing a resource to your perfect client and every board and pin needs to be focused on them and their needs. At Waves, we recommend sticking with pinning 80% other people’s content and 20% your own. This will help to build knowledge, trust, and likability. Using this rule will have you perfecting Pinterest in no time!
Pinnable Content Ideas
Areas of Interest for your customers
A Basic-Pin Structure
Design – Use Canva (it’s SO easy)
Keep titles large and simple
Make it a rich pin so your website is included
Use keywords in your description
Include a call to action inviting people off the app and onto your website
Pinning to them exposes your content to everyone following that board. That’s why these are a quick way to grow your following. Collaborating with pinners that have a huge following immediately gives you access to their audience. Every time you pin to that board, their followers see your content.
Finding the Right Group Boards
Perfecting Pinterest requires using all aspects of the product. Use the site http://pingroupie.com which allows you to filter and sort existing group boards to find ones that might be a good fit.
Many boards have instructions/conditions for joining, so be sure to read the rules before you start pinning.
Don’t forget to think locally if that is your target market! Local pin-boards brings people together and creates a sense of community.
If there isn’t a group board you’re looking for, create one and invite others to participate! You’ll have others contributing content to your boards which saves you time and energy.
Use #makewaves so that we can see all of your awesome Instagram content. We’re all about creating a tribe over here.
Here are FIVE RULES to live by on Instagram to grow your brand and increase your exposure!
RULE ONE Always have a plan
We know, Instagram is always in the back of your mind. Is it right for you? Is it right for your business? Are you connecting with the right people? Are you sharing the right content to engage with your followers? We’re here to help! The secret? Planning!
Before you share your post, make sure to ask yourself, “Does this post fully capture my personality or my brand’s personality?”. Each post is a step in developing your digital presence. Your brand and business are designed strategically, and your digital platforms should too.
RULE TWO Show your face
Once a week you need to show your face. Some of you might be camera shy and we TOTALLY get it but it’s super important for people to recognize you and be able to put a face to your Instagram account.
RULE THREE Share your work
Don’t be afraid to share your work. You don’t want your feed to be completely filled with your work but share it intentionally with a purpose or goal.
RULE FOUR Share your work environment
You’re HUMAN and your followers are too! Don’t be afraid of sharing a behind the scenes look of your life, it can be awkward and we get it but more importantly, it allows you to better connect with your followers.
RULE FIVE Captions
Captions, captions, captions… One of the most time-consuming parts of sharing a post is coming up with a caption. If you’re ever stuck ask yourself, “How would I explain this photo to my friend? What would help them understand why it matters?” Your tone of voice should be consistent everywhere the more personal the tone the better.
The 5 Instagram Pillars
How do you want your posts to feel as a whole? it’s not just about the colours. The appearance of your feed will evoke a response from someone scrolls through your feed. What do you want that to be?
There’s more to your brand than your logo, colours, and font. How do people perceive your products and services? Is the tone easily communicated through a scroll on your feed? Make sure every photo and caption embodies the personality of your brand.
Let your creative juices flow! But be consistent! Make sure your images, tone, and writing are consistent. The goal is to have people recognize your post immediately.
You’re more than just your product or service. Your feed shouldn’t be the same thing over, and over, and over again. A simple way of diversifying your feed is choosing five different categories to focus on. Keep your feed diverse, fun, and interesting.
Quality will always trump quantity, especially when it comes to the Instagram algorithm. Make sure every post is the quality someone could expect from you should they hire you or purchase from you!
One Month of Instagrammable Content
We know how hard it can be coming up with your next social post. We wanted to make this month easy for you!
SEO is an acronym for Search Engine Optimization. It is commonly referred to as a strategy, however, at the most basic level it is simply setting yourself up to be recognized by any search engine as relevant to a specific search.
What is a Search Engine?
A search engine is “a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.” as defined by the Google Dictionary.
Google is an example of a search engine. And so is Youtube!
Wherever there’s a search bar and the user receives relevant information is considered a search engine. The results you get are always based on the most relevant content to your search. This is where optimization comes into play.
In order for search engines to produce a list of the most relevant results for any search, they must search through their own database and determine which items are relevant. They do this by running the searched term through titles, paragraphs, image descriptions, essentially anywhere and everything that can be named.
The practice of optimizing doesn’t have to be complicated and actually doesn’t require a confusing or unique strategy to succeed. By simply not making any mistakes, you’re already more than halfway there. Optimizing just means making it the best you can, and having your website in a position to be picked the most often. This means avoiding uploading any images named “capture.png” or “download.jpg”. Also avoiding leaving any page titles blank, and/or using the heading 5 tag for all of a page’s headings.
Let’s say you own an online business for dog food. When a user goes onto Google and searches for ‘Dog Food’, Google then searches through every website looking to create a list of the most relevant websites for that user. If the title of your website doesn’t include ‘dog food’, then you’re most likely already out of the race, and this is because your website title isn’t optimized for this search term. After website titles, Google is now going to look through your website’s subpages, and see how many of those include ‘dog food’ as well. Then Google will index how many of your entire website’s headings include ‘dog food’ giving more importance to H1 than H5. Long story short, every piece of content, media, and item on your website needs to be named correctly and formatted correctly to look it’s best so that Google has no problem ranking your website for the user’s searching for your keywords.
Why it’s important
Optimizing your website is important because organic search (ranking on search engines based on keywords and not from paid ads) accounts for 73% of all website traffic on average.
Additionally, 71% of all website clicks are on Google’s first page and has been as high as 92% in recent years.
This shows how crucial it is to rank on Google’s first page of results, which is usually in the top 10. Of course, this isn’t easy to do. Most keywords you want to rank for, a lot of other businesses also want to rank for. If you want to beat out the competition for those top 10 positions, you have to make sure your website is not only flawless but that your website is also a proven relevant website for the keyword. This is where backlinks, traffic, and content marketing will give you an edge on your competitors. If other reputable websites are linking to your website, it tells Google that your website is also reputable, and that will help you climb the rankings. The same goes for traffic! The more traffic your website gets, the more helpful Google views your site to be.
Every search is like a new competition. Your website always needs to be as perfect as possible to catch the attention of search engines every time, to be chosen for a high ranking. If you’re below the top 10 rankings, you’re missing out on traffic and leads.
How it’ll grow your business
Improving your SEO results in users finding your website when they search for terms related to your business. The increase in traffic will be exponential because the more visitors your website gets, the more search engines see your website is reputable. This will, of course, increase your leads which leads to an increase in revenue. If your website isn’t optimized, you’re simply missing out on traffic and leads, which is not the way to grow your business. Make sure to make SEO the main focus for your marketing team and to have regular checks to ensure everything is set up the way you want it to be. Google and YouTube can’t read your mind, so make your website and channel obvious as to what they’re relevant towards and begin your journey to the top of the rankings!
What we do
At Waves Digital, we offer an SEO package that includes website analysis, keyword research and planning, and quarterly reports packed with info and recommendations to improve your SEO. We’ll identify aspects of your website that need tweaking, fixing, and rebuilding to be optimized, as well as plans and strategies to compete with keywords of your choice. And our reports? They’ll give you an update on where you’re at right now, the progress you’ve made, and recommendations on how to continue to improve.
There is a lot of different aspects that affect your SEO and depending on what you’re looking to be ranking for, there are likely changes you need to make to get your business in a position to rank for those terms. We simply help you identify those changes and help implement them to get your website or channel on track to climb up the rankings.
If you’d like to learn more about our SEO package, click here!
This is the easiest way to create a scrolling website animation to launch your new website!
Recently we redesigned the Waves Digital website and we went to share it on Instagram like this:
After we launched we realized that a lot of people wanted to know how to create this scrolling animation as easily as possible.
If you’re like, ‘omg, I don’t even have a website yet,’ don’t worry I got chu. Building websites is what we do over at wavesdigitalcanada.com. If we haven’t met yet, hi, I’m Marie. I put out new videos every single week, all about making the tech in your online business easier. So if that is something you could use a little bit of help with, subscribe to our youtube channel.
How to Create a Scrolling Website Animation
1.Get the Google Chrome extension Simple Auto Scroll. Click add to chrome and it will automatically be added to your browser.
2. Navigate to the website you want to capture and open QuickTime Player. Essentially we will be recording our screen while it auto scrolls.
3. Click File and then New Screen Recording and a record button will appear. Click record and you will see a prompt that gives you options. Click anywhere on your screen to start the recording and make your browser full screen. Click the Simple Auto Scroll extension and wait for the entire website to be scrolled through. Once it’s finished click the stop button in your browser and it is completed.
Pro tip: If you find that your scroll is too slow or too fast you can set the scroll speed by right-clicking the extension and hitting options.
4. Trim to just what you need. Once you end the screen recording, you’ll be left with a video that you can trim to be just what you need. You can do this within QuickTime Player, which saves you time later!
5. Find an image or graphic that you want to place the animation in. We grabbed one from pixabay but we also recommend pexels.
6. Open up whatever video editing software you wish to use and from there you will be able to overlay any graphic on top of your video or vice versa. For this video, we will use Adobe Premiere Pro (you can get a free trial of this!). Start a new project, right-click your media bin on the bottom left and click Import. Select the image you want to put the video in and the screen recording. Drag both of these items to your workspace on the bottom right.
Be sure the image is on the line below your video since these act as layers and you want the image on the bottom. If you are savvy with Photoshop you could also magic wand out the pixels inside the screen there so that you can put the image on the top layer and you have a more true framing of your recording. Since the image I have here was almost exactly centered, the framing wasn’t an issue.
Right-click your image in your workspace and hit Set to Frame Size to make your image cover the full frame. Now select the video in your workspace and on the top left panel click Scale. Drag your video to set the right sizing to fit in your desktop frame.
Once it is perfectly placed you can test it by hitting play. Go to File > Export to finish your animation.
Well done. Your animation is done! Go ahead, share this out on social media and celebrate your website launch.
If you do not have a website yet, I have an amazing website package that will help you quickly and easily get the website of your DREAMS and right now, you can have it for 20% off ($500 savings).
Although LinkedIn is a B2B goldmine it is also a place where 260 million users dwell per month, all old enough to assume buying power and autonomy. It’s the most used platform amongst Fortune 500 companies and of the 2 billion Millenials there are global, 87 million of them are on LinkedIn. Just think about why people go on linkedIn. They go to look for jobs, yes, but they also go to brag about their accomplishments and to revel in other people’s successes. So it’s time for you to be there in all your glory and tell them your story, and become a LinkedIn legend.
Think about LinkedIn as a place where it is acceptable to brag about all of your successes in public.
Setting up your LinkedIn page
Fill out your profile completely with a photo included. Choose a profile photo that speaks to your personality not necessarily a generic business one. Your summary is your professional bio. Use it wisely and creatively to show your personality. Make your headline something eye-catching! It’s the first thing anyone will see about you so make it count.
Claim your URL. This is often overlooked but it’s the difference between you showing up on google as Your Name vs www.linkedin.com/in/83726239329847210. To do this, go to your profile and click “Edit Public Profile & URL”. Select the edit button next to the URL and then type your desired address.
Write your updates into a post. You have 1300 words and longer is better on LinkedIn!
Once you’ve formatted the perfect post that provides value to your readers it’s time to tag people! When you tag someone in a LinkedIn post, their connections and people who follow them will also see that content. Once a few people engage with the post it’s also seen by those people’s followers and connections.
Use Hashtags to Get Discovered. LinkedIn users can follow a hashtag to get content on that topic in their feed even if they don’t follow specific influencers for that topic. You may have noticed LinkedIn now auto-suggests hashtags when you post an update.
Upload Native Video. In case you forgot, allow us to remind you: video is vital. Like most other social platforms that want to keep you on their network for as long as possible, LinkedIn favors native video over links to external videos. Native video means uploading a video file directly to the platform as opposed to simply sharing the link to a video that is hosted somewhere else, such as YouTube. Use video to stand out and become a LinkedIn legend!
Record a short video giving an overview of the content you’re sharing.
Share videos of client testimonials.
Review a book or other piece of content and share your review.
Do an overview of a product or platform and share a few tips or tricks.
Create a teaser or trailer to a longer video or episode of a series.
Step your Blog up! We’ve all asked ourselves, “What could I possibly write about?” “Hasn’t everyone already covered these topics?” In reality, the thing about blogging for business is, readers want to hear it from YOU, even if it is covering a topic that your readers are familiar with. You should always share what sets your business apart from the rest and to do so, share your personality in your blogs.
Before You Post, Ask Yourself!
What do my clients need to hear? What are the most common questions you get asked? Answering FAQ’s make it easier for potential clients to understand what you’re all about.
What makes YOU unique? You don’t have to share your entire life, but don’t be afraid to share things like travels, your home, your pets, your town etc.
What sort of content can you create that is shareable? Think of posting content that will really resonate with your ideal clients and encourage them to share it? Create work with a viral opportunity.
Share a story from your childhood.
Challenge your readers to accomplish something.
Write a post about your pets or kids.
Create a how-to on something you get asked about
Share the best gift you’ve ever received and why.
Talk about things going on in your industry and how you feel about them.
Share people who inspire you and why!
Share photos of you and your loved ones and talk about why they matter.
If you could eat dinner with anyone dead or alive, who and why?
Talk about your greatest success and your biggest struggle of this year.
Blog your personal travel photos and what you did while there.
Talk about your favorite food and why you love it.
Post images of your hometown and your favorite place to visit!
Share a personal story about what you wanted to be as a kid.
Share your favorite shoot from the year and what you loved about it.
Create a list of things you wish you knew 10 years ago.
Give tips for clients to prepare for a session or their wedding day.
Talk about great outfits or styling for your dream session!
Write a post about your favorite past time beyond work.
Share your favorite gear to use on a shoot and why you love it.
Talk about the last five books you read and rate them.
Give tips for your ideal client, things they need to know!
Do a top ten post of your top ten favorite images and why!
Do a personal project that can help you share more of your passion.
Give a behind the scenes look into a shoot or wedding!
Write a post about what your clients did with their images!
Write about your five goals for the upcoming year, dream big!
Share your five favorite memories from this past year with photos.
Write a sequel to your highest read blog post, keep them coming!
Shoot a little video of something and post it so people can hear your voice!
Optimizing Your Blog
SEARCH ENGINE OPTIMIZATION
SEO, you hear it all the time! But… what does that even mean? SEO can be intimidating, thinking about competing with every website in your industry. KEEP IT SIMPLE, we’ll break down the key things you need to know so you show up in Google rankings for your target audience (instead of your competitors).
First things first, let’s start small and not get overwhelmed by the amount of work we could do to our sites for SEO. A tiny BIG step in the right direction: Start by adding keyword-rich page titles, and descriptions, and alt tagging your image titles and descriptions with the same keywords you want to be found for when blogging for business.
Install the SEO by The Yoast plugin onto your WordPress website. Yoast is your guide to SEO and makes it incredibly easy to learn and ensure your pages are designed to be optimized. Yoast will grade your pages by Green, Yellow, or Red lights, your goal is to have a “green light” on every page. If you don’t have the “green light”, Yoast will explain various ways to improve your page for SEO. Making it an incredible tool to help you learn the ins and outs for SEO. Yoast is a must for blogging for business.
BUT NOT TOO MANY KEYWORDS
There’s a difference! Use keywords naturally, don’t ruin your blog content by feeling the need to place keywords in sentences where they don’t belong.
If your content is clearly designed solely for SEO your readers will likely notice and be discouraged to come back and read any of your future blogs. Simply aim to get a keyword in your first sentence when blogging for business.
If your content is clearly designed solely for SEO your readers will likely notice and be discouraged to come back and read any of your future blogs. Simply aim to get a keyword in your first sentence when blogging for business.
They’re called Keywords for a reason! Be sure to think through what your target audience might be searching for in Google to find what you do/provide. The keywords you choose to target will determine what kind of traffic you get.
Post regularly – This is a simple concept, but it’s so, so important! To be successful with SEO, you need to blog quality content, often! You want Google to see you as a reliable source. To do so, you need to focus on topics your audience REALLY wants to learn about.
SEO is a long term strategy that is worth your time as an entrepreneur. Success won’t happen all at once but consistency is key and you will definitely see why!