How To Create A Scrolling Website Animation

This is the easiest way to create a scrolling website animation to launch your new website!

Recently we redesigned the Waves Digital website and we went to share it on Instagram like this: 

http://www.instagram.com/wavesdigitalca

After we launched we realized that a lot of people wanted to know how to create this scrolling animation as easily as possible. 

If you’re like, ‘omg, I don’t even have a website yet,’ don’t worry I got chu. Building websites is what we do over at wavesdigitalcanada.com. If we haven’t met yet, hi, I’m Marie. I put out new videos every single week, all about making the tech in your online business easier. So if that is something you could use a little bit of help with, subscribe to our youtube channel

How to Create a Scrolling Website Animation

1.Get the Google Chrome extension Simple Auto Scroll. Click add to chrome and it will automatically be added to your browser.

2. Navigate to the website you want to capture and open QuickTime Player. Essentially we will be recording our screen while it auto scrolls.

3. Click File and then New Screen Recording and a record button will appear. Click record and you will see a prompt that gives you options. Click anywhere on your screen to start the recording and make your browser full screen. Click the Simple Auto Scroll extension and wait for the entire website to be scrolled through. Once it’s finished click the stop button in your browser and it is completed.

Pro tip: If you find that your scroll is too slow or too fast you can set the scroll speed by right-clicking the extension and hitting options.

4. Trim to just what you need. Once you end the screen recording, you’ll be left with a video that you can trim to be just what you need. You can do this within QuickTime Player, which saves you time later!

5. Find an image or graphic that you want to place the animation in. We grabbed one from pixabay but we also recommend pexels.

6. Open up whatever video editing software you wish to use and from there you will be able to overlay any graphic on top of your video or vice versa.  For this video, we will use Adobe Premiere Pro (you can get a free trial of this!). Start a new project, right-click your media bin on the bottom left and click Import. Select the image you want to put the video in and the screen recording. Drag both of these items to your workspace on the bottom right.

Be sure the image is on the line below your video since these act as layers and you want the image on the bottom. If you are savvy with Photoshop you could also magic wand out the pixels inside the screen there so that you can put the image on the top layer and you have a more true framing of your recording. Since the image I have here was almost exactly centered, the framing wasn’t an issue.

Right-click your image in your workspace and hit Set to Frame Size to make your image cover the full frame. Now select the video in your workspace and on the top left panel click Scale. Drag your video to set the right sizing to fit in your desktop frame.

Once it is perfectly placed you can test it by hitting play. Go to File > Export to finish your animation.

Well done. Your animation is done! Go ahead, share this out on social media and celebrate your website launch.

If you do not have a website yet, I have an amazing website package that will help you quickly and easily get the website of your DREAMS and right now, you can have it for 20% off ($500 savings).

How to Boost Your LinkedIn Engagement and Generate Leads

How to Boost Your LinkedIn Engagement and Generate Leads

Although LinkedIn is a B2B goldmine it is also a place where 260 million users dwell per month, all old enough to assume buying power and autonomy. It’s the most used platform amongst Fortune 500 companies
and of the 2 billion Millenials there are global, 87 million of them are on LinkedIn. Just think about why people go on linkedIn. They go to look for jobs, yes, but they also go to brag about their accomplishments and to revel in other people’s successes. So it’s time for you to be there in all your glory and tell them your story, and become a LinkedIn legend.

Think about LinkedIn as a place where it is acceptable to brag about all of your successes in public.

Setting up your LinkedIn page

STEP ONE

Fill out your profile completely with a photo included. Choose a profile photo that speaks to your personality not necessarily a generic business one. Your summary is your professional bio. Use it wisely and creatively to show your personality. Make your headline something eye-catching! It’s the first thing anyone will see about you so make it count.

STEP TWO

Claim your URL. This is often overlooked but it’s the difference between you showing up on google as Your Name vs www.linkedin.com/in/83726239329847210. To do this, go to your profile and click “Edit Public Profile & URL”. Select the edit button next to the URL and then type your desired address.

STEP THREE

Write your updates into a post. You have 1300 words and longer is better on LinkedIn!

STEP FOUR

Once you’ve formatted the perfect post that provides value to your readers it’s time to tag people! When you tag someone in a LinkedIn post, their connections and people who follow them will also see that content. Once a
few people engage with the post it’s also seen by those people’s followers and connections.

STEP FIVE

Use Hashtags to Get Discovered. LinkedIn users can follow a hashtag to get content on that topic in their feed even if they don’t follow specific influencers for that topic. You may have noticed LinkedIn now auto-suggests hashtags when you post an update.

STEP SIX

Upload Native Video. In case you forgot, allow us to remind you: video is vital. Like most other social platforms that want to keep you on their network for as long as possible, LinkedIn favors native video over links to external videos. Native video means uploading a video file directly to the platform as opposed to simply sharing the link to a video that is hosted somewhere else, such as YouTube. Use video to stand out and become a LinkedIn legend!

Content Pillars

VIDEO

Record a short video giving an overview of the content you’re sharing.

TESTIMONIALS

Share videos of client testimonials.

REVIEWS

Review a book or other piece of content and share your review.

TIPS

Do an overview of a product or platform and share a few tips or tricks.

CROSS PROMOTION

Create a teaser or trailer to a longer video or episode of a series.

Blogging for Business

Blogging for Business

Step your Blog up! We’ve all asked ourselves, “What could I possibly write about?” “Hasn’t everyone already covered these topics?” In reality, the thing about blogging for business is, readers want to hear it from YOU, even if it is covering a topic that your readers are familiar with. You should always share what sets your business apart from the rest and to do so, share your personality in your blogs.

Before You Post, Ask Yourself!

What do my clients need to hear? What are the most common questions you get asked? Answering FAQ’s make it easier for potential clients to understand what you’re all about.

What makes YOU unique? You don’t have to share your entire life, but don’t be afraid to share things like travels, your home, your pets, your town etc.

What sort of content can you create that is shareable? Think of posting content that will really resonate with your ideal clients and encourage them to share it? Create work with a viral opportunity.

Post Ideas

  • Share a story from your childhood.
  • Challenge your readers to accomplish something.
  • Write a post about your pets or kids.
  • Create a how-to on something you get asked about
  • Share the best gift you’ve ever received and why.
  • Talk about things going on in your industry and how you feel about them.
  • Share people who inspire you and why!
  • Share photos of you and your loved ones and talk about why they matter.
  • If you could eat dinner with anyone dead or alive, who and why?
  • Talk about your greatest success and your biggest struggle of this year.
  • Blog your personal travel photos and what you did while there.
  • Talk about your favorite food and why you love it.
  • Post images of your hometown and your favorite place to visit!
  • Share a personal story about what you wanted to be as a kid.
  • Share your favorite shoot from the year and what you loved about it.

  • Create a list of things you wish you knew 10 years ago.
  • Give tips for clients to prepare for a session or their wedding day.
  • Talk about great outfits or styling for your dream session!
  • Write a post about your favorite past time beyond work.
  • Share your favorite gear to use on a shoot and why you love it.
  • Talk about the last five books you read and rate them.
  • Give tips for your ideal client, things they need to know!
  • Do a top ten post of your top ten favorite images and why!
  • Do a personal project that can help you share more of your passion.
  • Give a behind the scenes look into a shoot or wedding!
  • Write a post about what your clients did with their images!
  • Write about your five goals for the upcoming year, dream big!
  • Share your five favorite memories from this past year with photos.
  • Write a sequel to your highest read blog post, keep them coming!
  • Shoot a little video of something and post it so people can hear your voice!

Optimizing Your Blog

SEARCH ENGINE OPTIMIZATION

SEO, you hear it all the time! But… what does that even mean? SEO can be intimidating, thinking about competing with every website in your industry. KEEP IT SIMPLE, we’ll break down the key things you need to know so you show up in Google rankings for your target audience (instead of your competitors).

START SMALL

First things first, let’s start small and not get overwhelmed by the amount of work we could do to our sites for SEO. A tiny BIG step in the right direction: Start by adding keyword-rich page titles, and descriptions, and alt tagging your image titles and descriptions with the same keywords you want to be found for when blogging for business.

YOAST PLUGIN

Install the SEO by The Yoast plugin onto your WordPress website. Yoast is your guide to SEO and makes it incredibly easy to learn and ensure your pages are designed to be optimized. Yoast will grade your pages by Green, Yellow, or Red lights, your goal is to have a “green light” on every page. If you don’t have the “green light”, Yoast will explain various ways to improve your page for SEO. Making it an incredible tool to help you learn the ins and outs for SEO. Yoast is a must for blogging for business.

BUT NOT TOO MANY KEYWORDS

There’s a difference! Use keywords naturally, don’t ruin your blog content by feeling the need to place keywords in sentences where they don’t belong.

If your content is clearly designed solely for SEO your readers will likely notice and be discouraged to come back and read any of your future blogs. Simply aim to get a keyword in your first sentence when blogging for business.

If your content is clearly designed solely for SEO your readers will likely notice and be discouraged to come back and read any of your future blogs. Simply aim to get a keyword in your first sentence when blogging for business.

KEYWORDS

They’re called Keywords for a reason! Be sure to think through what your target audience might be searching for in Google to find what you do/provide. The keywords you choose to target will determine what kind of traffic you get.

CONSISTENCY

Post regularly – This is a simple concept, but it’s so, so important! To be successful with SEO, you need to blog quality content, often! You want Google to see you as a reliable source. To do so, you need to focus on topics your audience REALLY wants to learn about.

PATIENCE

SEO is a long term strategy that is worth your time as an entrepreneur. Success won’t happen all at once but consistency is key and you will definitely see why!

Build Your Facebook Following

Build Your Facebook Following

Facebook allows you to schedule your posts up to an entire YEAR in advance! This is a key feature you MUST utilize to build your Facebook following.

Posting daily is what we want you to strive for, so spend a little bit of time at the beginning of the week to design and schedule your content so you don’t have to post on a daily basis.

7 Secrets for Increasing Facebook Engagement

ONE

Share consistently! – Try to post at least once a day and mix up the types of content you are sharing.

TWO

Tag, You’re It – Tagging yourself, clients or third parties in your content and posts are a great way to drive traffic to your page.

THREE

Link Everything – Make sure you have links to your Facebook page on all of your other mediums including your website, blog, Instagram, and email signature.

FOUR

CTA – Use a call to action in every single post and tell people what action you want them to take after reading your post: comment, click, like, share, etc.

FIVE

Share things in a conversational tone and lose the marketing nonsense. Act as if you’re sharing a post with your best friend and speak in a friendly tone.

SIX

Encourage your clients to share your posts and tag your account! Be sure to ask for credit and tell them how they can credit you when sharing your work.

SEVEN

Respond back to comments to encourage more engagement. It’s simple, the more people feel heard and acknowledged, the more likely they are to continue engaging with you.

Boosting Posts

Boosting posts is a great tool to see what your followers and clients like to engage and take action in!

Our advice – Start with a small budget and see what the outcome is. Remember, every boosted post should have a goal wrapped around it, a few examples are getting viewers to opt into an email list, or click through to a blog or a product page. Boosting posts can help you see where you need to invest more time and money and have an analytical view of your engagement.

Boosting posts will build your Facebook following because it is a great way to showcase your page to users who haven’t yet followed, and to show them why they should be following.

Three Weeks of Facebook Posts

Remember, the more people know about you, the more they trust you. Don’t be afraid to talk about something you love outside of work. People mainly buy from people they like and people they trust, this is a big first step in both!

If you haven’t already, LIKE us on Facebook!

How to Make Professional YouTube Videos From Home

Do you want to start creating videos but don’t have a professional studio and don’t know how to get started? Being able to make professional YouTube videos from home will be a gamechanger. No more looking for locations or renting out space anywhere. Save time and money by perfecting the ability to create videos from home. You’ll be able to create content faster than ever and speed up on your path to content creation master.

Location

Location is a factor when creating a professional youtube video from home. Taking a video from your bedroom or kitchen table just won’t cut it. Look for somewhere with a nice backdrop and nice colours. Bookshelves, flowers, and art are all good backdrops that don’t kill the professional vibe that you’re looking for.

Make sure the spot that you pick is quiet but also doesn’t have an echo. These hollow-sounding rooms can make it difficult your audio to sound clean and crisp, another important factor I’ll get to later on. 

Lighting

Lighting is important as well. Ideally, your location has windows for natural lighting. If you don’t have an area with windows, you want to position yourself to that there are 3 points of lights. If you’re not careful with the lighting setup, this could result in shadows being cast on your face which doesn’t create a favourable image. You want to look your best for your video, and good lighting will be your best friend. Here is how to set up your lighting situation:

Key Light

The key light is the main light and is usually the strongest. This light is usually on either side of the camera facing the subject on an angle. This light will have the most influence on how you look. Whether it is natural light or artificial, the colour of the light is important as well, depending on how yellow or white the colour temperature is.

Fill Light

The fill light is placed on the opposite side of the camera than the key light and is supposed to fill in the shadows created by the key light. This light should be softer than the key, however, make sure to play around with the intensity of this light to create the perfect amount of light for your video.

Back Light

The backlight isn’t always necessary but can help differentiate you from your background. This light is placed on an angle behind the subject and provides definition and subtle highlights to you.

Camera

A good camera is good to have to create a professional look, but not crucial. Phone cameras are high quality and have the ability to plug a microphone into as well. However, if you plan on making multiple professional videos, we highly recommend you purchasing a nice video camera for the high-quality look that you want to achieve.

Microphone

Microphones can make or break a professional video. When watching a video the viewer needs to understand what you say, and therefore the audio needs to be crisp and clean. All echos and softness of voice make it that much harder for the viewer to hear and easier for them to look for another video where they can hear better.

There are generally two kinds of microphones to consider. Condenser and Dynamic. Condensers are more expensive and less durable but come with the high quality you would expect. They can pick up higher frequencies and pick up accurate sounds. Dynamic microphones capture louder sounds and are usually seen during live events, concerts and speeches. The great thing about them is the durability and low maintenance.

Regardless of what you film with, whether it’s with your phone or video camera, we recommend purchasing an external microphone and hooking it up to your camera.

Software

Finally, editing software. Recording at home of course also means editing the video yourself. While there are many software out there, both paid and free, make sure you choose the one that has all the features you require. The ability to create intros, transitions and add music and the audio file that your microphone recorded is super important in addition to the video itself.

These are the main things to look for when making professional YouTube videos from home. If you’d like to see how we set up for our YouTube videos, check out our channel!

Let us know if there’s anything we missed that you make sure to do when recording from home in the comment section below!

We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this video with them! People do business with people they like and people they trust.

We’ll see you next week!

Click here to read more blog posts from the Waves Digital team.

How to Grow a Mailing List Without a Website

How to Grow a Mailing List Without a Website

Are you looking to grow your mailing list, but don’t have a website?

So you probably already know that your mailing list is SO powerful and it’s the most important marketing method to grow your business but you don’t want to go through the hassle of creating a website because it can be costly and technical. You really don’t have to have a website to start building. There are tons of online tools that are free for you to use to build that list!

So here is how to grow a mailing list without a website.

There are a few ways to grow your list without having new subscribers fill out a form on a website. I’m going to take you through each way and the most effective tactics for each.

Choose an E-mail Service

MailChimp is our favourite source to create mailing lists. It is super easy and has many templates to choose from. Best of all, each new subscriber is added right to our mailing lists within Mailchimp as well. Choose one that can be integrated with a website should you ever decide that you want to take your business to the next level.

Other services that we recommended are MailerLite, ConvertKit, and ActiveCampaign.

Build Yourself a Landing Page

A landing page is essentially an online, one-page sign-up page. It looks like a website but without all of the technical aspects. You design it to your liking, and then distribute the link as you wish. You will need to create fields for a name and email and give a CTA to tell your subscribers why they should sign up.

Social Media Engagement

Once your landing page is created, you can turn to social media. If you really don’t want to have a website, then you use social engagement to drive subscribers. Create a CTA such as ‘Get a Youtube SEO checklist for FREE through the link in my bio’ and direct your followers to your landing page link. If you’d like to see our landing page or are interested in the checklist, feel free to click this link!

E-mail services also allow you to import contacts you may already have but beware of spamming. If you don’t use a merge tag you will likely be flagged for spamming.

Host a Giveaway

Everyone loves a giveaway. Hosting a giveaway incentivizes everyone to give away there for a chance to win. Win or lose, they have given permission to be on your mailing list. Now it’s up to you to provide them with great content so that they stick around.

Guest Posting

Posting articles on medium or guest posting on an established blog is a great way to show a unique audience what you bring to the table. Including a sign up within those articles gives you a chance to gain new subscribers from a place you wouldn’t normally gain subscribers from.

Each of these tactics gives you an opportunity to grow your mailing list without having a website. The landing page allows you to post that link at the end of any blog or post you create, always bringing readers to a quick spot to sign up.

There’s new content coming out next week so stay on top of it and subscribe to our channel or give us a thumbs up if you liked this video. 

We’ll see you next week

How often are you creating new content?
Let us know down in the comment section below