When running an industrial business, marketing is just as crucial as your operations since you need to establish your name and show your company’s capabilities–productions, logistics, and the like. However, marketing continues to evolve, and it seems as though new channels emerge all the time. The traditional methods, like radio and newspapers, that were commonly used by industrial companies are no longer as effective as they once were.
The emergence of the Internet has opened up a world of marketing opportunities. However, not all methods will be effective for every business, so you have to be strategic about your plan. Take some time to understand how customers make buying decisions and what channels are best to communicate with them. Below, you will find some of the common channels and sources that you can use to market your industrial business.
1. Search Engine Optimization (SEO)
SEO is a popular digital marketing strategy for many businesses today and is equally effective for helping industrial businesses generate leads. Business to business (B2B) companies looking for manufacturing suppliers often turn to search engines to find potential partners. Utilizing SEO will help you gain more online visibility since this strategy will boost your search rank, so more users will see your webpage upon searching.
SEO can be implemented in so many ways, making it a great place to find different marketing resources. From researching the right keywords to optimizing your webpages and tags, there are multiple strategies that you can use to find more potential clients.
2. Social Media
Social media is undoubtedly an excellent source of marketing resources, as billions of people browse through these platforms every day. LinkedIn, for instance, allows professionals to build their networks and can thus help you market your business. Aside from making a company page, you can also encourage your employees to join, so users who stumble upon their profile will also see your company.
Similarly, Facebook has tools like Business Manager and Ad Manager to help you organize your business page and create advertisements. Facebook ads may also help you reach your audience through optimization, which allows you to specify the user profile that you want to target. This way, you can increase your chances of growing your client base. Twitter, on the other hand, is particularly useful for connecting with customers, growing a network through followers, and posting relevant content.
1. Manufacturing Associations
If you are currently partnered with an organization related to your business, then you may have access to offers on marketing packages or the like. Some associations provide rates for different marketing strategies like email marketing, print-based advertising, and others, so taking these can help you if you are unsure of how you can integrate marketing.
2. Marketing Agencies
Another option could be to hire an agency like ours that will be in charge of the marketing aspects of your business. You can consider doing this if you do not have the resources and expertise to create a strategic plan and execute it in-house. Though it will be an additional expense, it may end up costing you less to hire professionals than to train individuals and get all the essential resources. Before deciding, see what will benefit the company more in the financial perspective in the long run.
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