Step your Blog up! We’ve all asked ourselves, “What could I possibly write about?” “Hasn’t everyone already covered these topics?” In reality, the thing about blogging for business is, readers want to hear it from YOU, even if it is covering a topic that your readers are familiar with. You should always share what sets your business apart from the rest and to do so, share your personality in your blogs.

Before You Post, Ask Yourself!

What do my clients need to hear? What are the most common questions you get asked? Answering FAQ’s make it easier for potential clients to understand what you’re all about.

What makes YOU unique? You don’t have to share your entire life, but don’t be afraid to share things like travels, your home, your pets, your town etc.

What sort of content can you create that is shareable? Think of posting content that will really resonate with your ideal clients and encourage them to share it? Create work with a viral opportunity.

Post Ideas

  • Share a story from your childhood.
  • Challenge your readers to accomplish something.
  • Write a post about your pets or kids.
  • Create a how-to on something you get asked about
  • Share the best gift you’ve ever received and why.
  • Talk about things going on in your industry and how you feel about them.
  • Share people who inspire you and why!
  • Share photos of you and your loved ones and talk about why they matter.
  • If you could eat dinner with anyone dead or alive, who and why?
  • Talk about your greatest success and your biggest struggle of this year.
  • Blog your personal travel photos and what you did while there.
  • Talk about your favorite food and why you love it.
  • Post images of your hometown and your favorite place to visit!
  • Share a personal story about what you wanted to be as a kid.
  • Share your favorite shoot from the year and what you loved about it.

  • Create a list of things you wish you knew 10 years ago.
  • Give tips for clients to prepare for a session or their wedding day.
  • Talk about great outfits or styling for your dream session!
  • Write a post about your favorite past time beyond work.
  • Share your favorite gear to use on a shoot and why you love it.
  • Talk about the last five books you read and rate them.
  • Give tips for your ideal client, things they need to know!
  • Do a top ten post of your top ten favorite images and why!
  • Do a personal project that can help you share more of your passion.
  • Give a behind the scenes look into a shoot or wedding!
  • Write a post about what your clients did with their images!
  • Write about your five goals for the upcoming year, dream big!
  • Share your five favorite memories from this past year with photos.
  • Write a sequel to your highest read blog post, keep them coming!
  • Shoot a little video of something and post it so people can hear your voice!

Optimizing Your Blog

SEARCH ENGINE OPTIMIZATION

SEO, you hear it all the time! But… what does that even mean? SEO can be intimidating, thinking about competing with every website in your industry. KEEP IT SIMPLE, we’ll break down the key things you need to know so you show up in Google rankings for your target audience (instead of your competitors).

START SMALL

First things first, let’s start small and not get overwhelmed by the amount of work we could do to our sites for SEO. A tiny BIG step in the right direction: Start by adding keyword-rich page titles, and descriptions, and alt tagging your image titles and descriptions with the same keywords you want to be found for when blogging for business.

YOAST PLUGIN

Install the SEO by The Yoast plugin onto your WordPress website. Yoast is your guide to SEO and makes it incredibly easy to learn and ensure your pages are designed to be optimized. Yoast will grade your pages by Green, Yellow, or Red lights, your goal is to have a “green light” on every page. If you don’t have the “green light”, Yoast will explain various ways to improve your page for SEO. Making it an incredible tool to help you learn the ins and outs for SEO. Yoast is a must for blogging for business.

BUT NOT TOO MANY KEYWORDS

There’s a difference! Use keywords naturally, don’t ruin your blog content by feeling the need to place keywords in sentences where they don’t belong.

If your content is clearly designed solely for SEO your readers will likely notice and be discouraged to come back and read any of your future blogs. Simply aim to get a keyword in your first sentence when blogging for business.

If your content is clearly designed solely for SEO your readers will likely notice and be discouraged to come back and read any of your future blogs. Simply aim to get a keyword in your first sentence when blogging for business.

KEYWORDS

They’re called Keywords for a reason! Be sure to think through what your target audience might be searching for in Google to find what you do/provide. The keywords you choose to target will determine what kind of traffic you get.

CONSISTENCY

Post regularly – This is a simple concept, but it’s so, so important! To be successful with SEO, you need to blog quality content, often! You want Google to see you as a reliable source. To do so, you need to focus on topics your audience REALLY wants to learn about.

PATIENCE

SEO is a long term strategy that is worth your time as an entrepreneur. Success won’t happen all at once but consistency is key and you will definitely see why!