Facebook allows you to schedule your posts up to an entire YEAR in advance! This is a key feature you MUST utilize to build your Facebook following.
Posting daily is what we want you to strive for, so spend a little bit of time at the beginning of the week to design and schedule your content so you don’t have to post on a daily basis.
7 Secrets for Increasing Facebook Engagement
Share consistently! – Try to post at least once a day and mix up the types of content you are sharing.
Tag, You’re It – Tagging yourself, clients or third parties in your content and posts are a great way to drive traffic to your page.
Link Everything – Make sure you have links to your Facebook page on all of your other mediums including your website, blog, Instagram, and email signature.
CTA – Use a call to action in every single post and tell people what action you want them to take after reading your post: comment, click, like, share, etc.
Share things in a conversational tone and lose the marketing nonsense. Act as if you’re sharing a post with your best friend and speak in a friendly tone.
Encourage your clients to share your posts and tag your account! Be sure to ask for credit and tell them how they can credit you when sharing your work.
Respond back to comments to encourage more engagement. It’s simple, the more people feel heard and acknowledged, the more likely they are to continue engaging with you.
Boosting posts is a great tool to see what your followers and clients like to engage and take action in!
Our advice – Start with a small budget and see what the outcome is. Remember, every boosted post should have a goal wrapped around it, a few examples are getting viewers to opt into an email list, or click through to a blog or a product page. Boosting posts can help you see where you need to invest more time and money and have an analytical view of your engagement.
Boosting posts will build your Facebook following because it is a great way to showcase your page to users who haven’t yet followed, and to show them why they should be following.
Three Weeks of Facebook Posts
Remember, the more people know about you, the more they trust you. Don’t be afraid to talk about something you love outside of work. People mainly buy from people they like and people they trust, this is a big first step in both!
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