For this Waves Wednesday, we’re going to walk you through why content marketing and blogging will drive leads for your company.
Having a well developed Content Marketing plan is more than just a blog. It’s implementing SEO principles while developing content that is interesting unique and engaging across your entire website. Lets call it SEO copywriting. With this content implemented you’ll see major increases in quality traffic to your site.
Here’s why content marketing and blogging will drive leads:
So, what is Content Marketing?
As some of you may already know, Content Marketing is the creation and sharing of online materials! These types of content don’t have to explicitly promote a brand but should stimulate interest in its products or services.
Content Marketing is like purposefully hanging out in a group of friends that all have the same interests, slyly offering informational updates and answering questions about your interests so that your friends trust you and come back for information from you again. It happens through writing about relevant topics, showing your face when necessary in video and images and being present on your social channels.
So what does Content Marketing do?
1. Helps you RANK!
And if you know us here at Waves Digital, you know we love our SEO.
Content creation is the most effective SEO strategy there is, creating consistent new content pieces allow you to have more pages indexed by search engines, and also gives you the opportunity to have more keywords ranked.
The more variety of content you have on your website, the more different searches you’ll turn up in, which will, in turn, grow your brand tremendously.
2. Builds Trust
You want to target the content on your website to be informative, answer questions and make it easily digestible.
If you’re not on social media or you haven’t updated your website in over 10 years you’re not doing yourself any favors. That is where trust is built. The sales process is 65% before a customer talks to a rep. SO your reputation is actually built online.
Building relationships is key in any industry, and repeat customers are the most important customers any business has.
3. Increase Conversions
There are many stats that show why content marketing increases conversions, but perhaps the most important ones are that content marketing provides 6% higher conversion rates than other digital marketing strategies (ABG Essentials) and 61% of customers who read a blog went on to purchase a product from that brand right after. (Content Marketing Institute).
These numbers suggest that your time should be spent on creating content over any other marketing strategy you have.
4. Show your Expertise
Consumers want to deal with experts who know the most about the product or service they are about to invest in. Creating content gives your company a way to prove that you are an expert in your industry.
If you’d like a free content piece for your business created by the Waves Digital Team, yep I’m talking about a perfectly optimized blog or caption, join our mailing list !
Creating content is one of the most cost-effective ways to market your brand. It costs 62% less than other marketing tactics but brings in 3x more leads.
If you’re looking to improve your brand but don’t think you have the budget to become a big player, turn to content marketing to get that done.
To redeem this great ROI, make sure that your content is quality, and you’re not just creating content for the sake of it. Remember, show your expertise, educated your readers, and explain why specific aspects of your industry exist and are important in the bigger scale. Let your readers know why your product or service is superior.
There’s new content coming out next week so stay on top of it and subscribe to our channel or give us a thumbs up if you liked this video.
We all know a business owner that doesn’t have time to think about their digital marketing. Go ahead and share this video with them! People do business with people they like and people they trust. And LinkedIn is a great way to build both.
We’ll see you next week!
How often are you creating new content?
Let us know down in the comment section below!